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Vintage Sun Microsystems Ad: It's No Surprise Dell's Name Rhymes with Hell

While tidying up our office recently, we happened upon this interesting Sun Microsystems magazine advertisement. The ad doesn't directly name hardware giant Dell, but the reference is beyond obvious: “Given how hot and slow our competitor's servers are, it's no surprise their name RHYMES WITH HELL.” To see a full-sized version of the ad, click the image below.

The ad compares the Sun Fire X4100 to the Dell PowerEdge 6850. The former is 50 percent faster, one-quarter the size at 1U, consumes about one-third the power and is less than half the price than the other. When the ad ran, the Sun X4100 had a list price of $2,195, while the PE6850 was at $4,899. The X4100 is also compatible with more operating environments than the PE6850 (Solaris, Linux and Windows).

Sun Microsystems was comparing a Sun Fire X4100 equipped with two AMD Opteron Model 280 processors and a Dell PE6850 with four Intel Xeon processors. The ad tells readers to “check out our cool new industry standard x64 servers.” A web address in the ad – sun.com/better – now redirects to a page on Oracle.com about Sun Microsystems' acquisition.

Another ad we found also rips into Dell, but not as viciously. The ad, pictured below, touts the Sun X4100 as being 150 percent better than the Dell PE6850. It claims the Sun system is 50 percent faster and 66 percent more energy efficient.

Oracle/Sun End of Life Servers - 2012
Oracle's SPARC T4 Servers Leverage Breakthrough S...

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Dell ServersPowerEdge R720 Servers, PowerEdge R820 Servers, PowerEdge R720XD Servers, and more.
 

Dell Storage

Dell StoragePowerVault MD1000 Storage, PowerVault MD1200 Storage, PowerVault MD3600 Storage, and more.
 

Dell Support & Maintenance

Dell Support & MaintenancePowerEdge R815 Support, PowerEdge R730 Support, PowerVault MD3620f Support, and more.
 

Dell Repair

Dell RepairPowerEdge R730XD Repair, PowerEdge R620 Repair, PowerVault MD3620i Repair, and more.

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Server, storage, and support from the longstanding IT hardware powerhouse.
 

Dell Upgrades

Dell UpgradesDell Upgrades 341-9096 Upgrades, 342-3546 Upgrades, 342-3547 Upgrades, 342-3538 Upgrades, and much more.
 

Dell Memory

Dell Memory319-1943 Memory, 319-1944 Memory, 317-9640 Memory, 317-9639 Memory, and much more.
 

Dell Networking

Dell Networking330-8723 Networking Systems, 330-6749 Networking Systems, 341-9097 Networking, and more.
 

Dell Hard Drives

Dell Hard Drives342-0847 Hard Drives, 342-1998 Hard Drives, 342-2240 Hard Drives, and much more.
 

HP Servers

HP ServersDL385p Gen8 Servers, DL560 Gen8 Servers, DL360 Gen9 Servers, DL380 Gen9 Servers, and more.
 

HP Storage

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HP Support & Maintenance

HP Support & MaintenanceDL380p Gen8 Support, BL465c Gen8 Support, D2000 Support, D3600 Support, and more.
 

HP Repair

HP RepairBL460c Gen8 Repair, DL360p Gen8 Repair, D3700 Repair, D2600 Repair, and more.

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Server, storage, and support solutions from the multinational powerhouse that is HP.  
 

HP Upgrades

HP Upgrades659818-B21 Upgrades, 651281-B21 Upgrades, 710608-B21 Upgrades, and much more.
 

HP Memory

HP Memory647873-B21 Memory, 695793-B21 Memory, 647879-B21 Memory, 647883-B21, and more.
 

HP Networking

HP Networking700066-B21 Networking Systems, 684212-B21 Networking Systems, 684214-B21 Networking, and more.
 

HP Hard Drives

HP Hard Drives655710-B21 Hard Drives, 655708-B21 Hard Drives, 697574-B21 Hard Drives, and more.
 

IBM Servers

IBM Serversx3650 M5 Servers, x3550 M5 Servers, x3250 M5 Servers, x3750 M4 Servers, and more.
 

IBM Storage

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IBM Support & Maintenance

IBM Support & Maintenancex3650 M4 Support, x3630 M4 Support, EXP2500 Support, EXP3512 Support, and more.
 

IBM Repair

IBM Repairx3550 M4 Repair, x3530 M4 Repair, EXP3524 Repair, DS5100 Repair, and more.

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Server, storage, and support solutions by IBM, the innovative and creative industry leader.
 

IBM Upgrades

IBM Upgrades42D0485 Upgrades, 42D0494 Upgrades, 42D0501 Upgrades, 42D0510 Upgrades, and more.
 

IBM Memory

IBM Memory46W0784 Memory, 46W0788 Memory, 46W0792 Memory, 46W0796 Memory, and more.
 

IBM Networking

IBM Networking49Y4216 Networking Systems, 49Y7960 Networking Systems, 90Y9370 Networking, and more. 90Y4600
 

IBM Hard Drives

IBM Hard Drives0AJ071 Hard Drives, 00AJ086 Hard Drives, 00AJ091 Hard Drives, 00AJ146 Hard Drives, and more.
 

Oracle Servers

Oracle ServersSPARC T4-1 Servers, SPARC T4-2 Servers, SPARC T4-4 Servers, Sun Fire X4370 M2, and more.
 

Oracle Storage

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Oracle Support & Maintenance

Oracle Support & MaintenanceSun Server X2-4 Support, Sun Fire X4470 M2 Support, Sun Server X3-2 Support, and more.
 

Oracle Repair

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Server, storage, and support solutions from Oracle, a trusted leader in the IT industry.
 

Oracle Upgrades

Oracle Upgrades7101674 Upgrades, 7101676 Upgrades, 7101678 Upgrades, 7101684 Upgrades, and much more.
 

Oracle Memory

Oracle Memory7104197 Memory, 7104199 Memory, 7104201 Memory, 7101696 Memory, and much more.
 

Oracle Networking

Oracle Networking7100477 Networking Systems, 7100481 Networking Systems, 7100488 Networking Systems, and more.
 

Oracle Hard Drives

Oracle Hard Drives7105212 Hard Drives, 7105214 Hard Drives, 7102760 Hard Drives, and much more.
 

Sun Servers

Sun ServersSun SPARC T5120 Servers, Sun SPARC T5220 Servers, Sun SPARC T5240 Servers, and more.
 

Sun Storage

Sun StorageSun Storage 6180, Sun Storage 6580, Sun StorageTek 2510, Sun StorageTek 2501, and more.
 

Sun Support & Maintenance

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Sun Repair

Sun RepairSun SPARC Enterprise M5000 Repair, SPARC T3-1 Repair, Sun Storage J4200 Repair, and more.

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Server, storage, and support solutions from a longtime industry leader in IT hardware.
 

Sun Upgrades

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Sun

Sun MemorySELX2B1Z Memory, SELX2B2P Memory, SELX2C1P Memory, SELX2C1Z Memory, and more.
 

Sun Networking

Sun NetworkingX1109A-Z Networking Systems, X2129A-N Networking Systems, X4447A-Z Networking Sytems, and more.
 

Sun Hard Drives

Sun Hard Drives7100413 Hard Drives, SEWX3B11Z Hard Drives, SEWX3C11Z Hard Drives, and more.